東吳商學院學術講座-牛保莊

發布者:韓祥宗發布時間:2019-11-01瀏覽次數:10

時間2019111日(星期五)下午 1530

地點凌云樓903會議室

主題:Technology Specications and Production Timing in a Co-Opetitive Supply Chain

摘要:Motivated by Google’s technology regulation practice in Android device industry, we consider firms’ decisions on production timing in a co-opetitive supply chain comprising a manufacturer and an original equipment manufacturer (OEM), where the manufacturer acts as the OEM’s upstream contract manufacturer and downstream competitor. Demand is uncertain, and depends on the market acceptance of product features and design. If a firm decides to implement ex-post production strategy (PS), it can delay the production until the market acceptance of its product is realized. Otherwise, ex-ante production strategy (AS) is implemented and the early commitment value is enjoyed. We find that, in the co-opetive supply chain, PS does not always benefit either the manufacturer or the OEM, because the value of market acceptance realization is diminished by competition and the effect of early commitment under AS. Further, firms’ decisions on production timing are influenced by their market acceptance uncertainty (MAU), which can be low if the product design fits the customers’ expectation well. Both firms choose PS when they are at the risk of high MAU, while only one of them chooses PS when their MAU are moderate or high. Interestingly, when the competition is intense, the manufacturer tends to choose PS, because it can benefit from both the realized market acceptance and OEM’s early commitment.

報告人簡介牛保莊,華南理工大學工商管理學院教授,博導,2017年度教育部“青年長江學者”,2018年國家優青。廣東省政協委員。本、碩、博分別畢業于山東大學、華南理工大學和香港理工大學。在中國合同制造企業創牌增值下的供應鏈競合管理領域取得一系列創新成果。目前已在運營管理領域發表頂級期刊論文10篇,包括Manufacturing & Service Operations Management 2篇,Production and Operations Management 5篇,Transportation Research Part B: Methodological 3篇,另有28篇文章發表在EJOR, Omega等知名期刊。任MS,MSOM, POM, TRB等20 余種重要期刊審稿人。獲中國管理學青年獎,廣東省哲學社會科學優秀成果二等獎(排名第1)三等獎(通訊作者)各一次,中國決策科學青年科技獎等多個獎項。


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